Off to San Diego tomorrow. Off on a plane. Up, up, and away. Here’s a bit of musing, as I struggle to explain the “Widening Web Gap” from another angle …
I’m stoked to be going to Emerging Tech once again. It turns out that I hadn’t been to one since 2003, but had made it to OSCon for 2003 and 2005. The years blur.
Every O’Reilly confab turns into a Drinking From A Firehose week. There’s so much to take in. OSCon tends to be programming focused. ETech is more about how people interact with sites and each other over the net. Both are about building.
If someone were to ask me what my focus will be over the next week, one possible answer would be “I’m wondering about all of the people in the middle.”
What do I mean by that? I mean the huge group of net users that are in the Long Tail, but not near the end. I don’t mean the Alpha Geeks and Web 2.0 pioneers with accounts spread over 25 sites, and I don’t mean the luddites on dialup who grudgingly learn basic email so that they can stay in touch with their family. There’s a huge group in the middle: somewhat net-savvy, somewhat interested in what’s going on online, and completely frikken overwhelmed with the Krakatoa Explosion of Choice.
Who could expect the middle group to make sense of some of the sessions next week? Sessions with titles such as:
- “The Internet of Things”
- “Applications for the New Attention Economy”
- “Hunch Engine”
- “Building a Participation Platform: Yahoo! Web Services Past, Present, and Future”
- “Ambient Findability”
- “The State of the Mashup: An Interactive Dialog About Advances in Free Mapping APIs”
- “Shut Up! No, *You* Shut Up: A Pattern Language for Moderation Strategies”
- “Feeds as a Platform: More Data, Less Work”
- “Everybody’s It: Tagging with Identity”
- “An Open Microformat for Syndicating Mashups, Web Content and Ajax Applications”
Sure, the conference-goers get most of these, but Mabel J. Clickstream out there will glaze over in nanosecond. (and I left out some of the tough ones) The Middle Group is primed for revolt! They’re going to get burnt out on the Web 2.0 stuff. Burnt, as in Toasted Attention Span.
So that’s some set up. I’ve been circling around an idea that’s been spread out over a few posts, and I’m still not sure how to express it. Of course, that won’t stop me from adding a nugget whenever I think of one … so here it is:
- Conferences such as Emerging Tech, or SXSW the week after, are firsthand, real-world gatherings where we lose ourselves for a week in an alternate net.reality that’s way out on the leading edge.
- The trick is to figure out how to channel some of the energy and ideas back into the real net.reality, as seen by users, customers, and so on.
- On an interface level, the job is getting easier. In between AJAX and Flash, a lot of the old browser constraints are vanishing. Web sites feel more like desktop apps. The looming roadblock is going to be bandwidth (wait till Web 3D gets started … )
- On a conceptual level, the job is getting harder. There’s too much to pay attention to. Here’s an example: bookmarks. It used to be that it would be nice to store personal bookmarks on a web site somewhere. Can I get to them? Yes? Good. Done. Now we’re tagging and searching them. Now we’re overlapping them with those of our friends. Now we’re seeing them come in through RSS feeds. Now we have 20 different Social Bookmarking Sites (yo! you guys can stop now! we get it already!). Which one do I join? Will my bookmarks be available to some other personal portal that I want to join? Will the site that’s storing my bookmarks be around tomorrow? See what I mean? What used to be simple, static bookmarking has now evolved into a living, breathing, time-sucking monster.
So like I said, conferences are DemoVille, and make us think about what’s down the road. An interesting notion is that many users are happy to park on the side, and they’re not into any more traveling (and that’s fine, for the moment, as the web works on many levels). They think a mashup is something you order in a Southern Restaurant. I think one of the real challenges over the next year will be to do web sites with varying levels of complexity. Think of a Personal Portal as an example:
- Grumpy Old Man Mode (get those dang heewhaw flashy things off of my screen, and just let me see a picture of my granddaughter and some sports scores … yeah, I know my zip code, what’s it to ya?)
- Hip Mode (If I can do it in 3-5 minutes, I’ll arrange a few extra things on my personal portal - but give me an easy list to choose from)
- Cuisinart Mode (Give me all of the data feeds I want, and I’ll arrange them myself, and come up with some personal skins … and give me an API or some GUI thing so that I can make up my own new widgets)
More over the next week!
